SEO

Search Engine Optimisation or SEO should always be considered when a site is being built but of course this may not have been apparent at the time. Your web agency may not have considered Search Engine Optimisation a priority or possibly they used development techniques or tools that had an adverse effect on searchability, for older sites this isn’t uncommon.

A correctly SEO’d site will naturally have a higher standing when it comes to being listed on a search engine. A poorly SEO’d site may not show up at all. The SEO standing of your site is the result of a combination of things, the way the actual content is written, the way the site is coded and inbound links from the rest of the web amongst others. There are tools we can use to check your site rating.

So why should that be important to you? As a business you wouldn’t make a conscious decision to put a website on-line knowing people couldn’t find it. If site effectiveness is an issue then you should consider some kind of optimisation. We’d be happy to carry out an assessment for you. One last point here, the methods for SEO have evolved over the past years. As developers have learnt how to make their sites more visible, search engines have become smarter at spotting them, you should revisit your site every so often to check it is following current best practice.

Who should be thinking about Search Engine Optimisation? Certainly if you have a business that relies on people finding you when searching for a specific product or service then you should definitely consider SEO. And if you don’t sell online, definitely consider SEO before any kind of pay-per-click campaign. Not-for-profit organisations that rely on the web as a communications medium should definitely consider SEO.