“Build it and they will come” script quote Field of Dreams 1989 – Kevin Costner "but that only works in the movies" - Tony Sobers
Search Engine Optimisation (SEO) and Pay-per-Click (PPC) advertising are often confused with each other. In the simplest terms the former affects the likelihood of people searching their way to your site, the latter relates to your business paying to have potential customers directed to your site from a search engine.
Both are valuable if implemented in a sensible fashion and both are forms of Search Engine Marketing. Search Maketing is about making your web presence more visible to your potential clients and customers. Read on to get an idea whether your Search Marketing needs are best served by Search Engine Optimisation, Pay-per-Click or both.
At the end of those descriptions you may be thinking you need an SEO consultation or a PPC campaign or both. Pick up the phone and give us a call.
