When we talk about user experiences in the online space we’re describing how to ensure your communication stays in tune with your audience. That means no silly diversions on a serious business site, the correct use of brand elements and language that stays in tune with the expected tone. It also means ensuring the site provides intelligent responses, timely feedback, clear information, easy access and all the other things that make the difference between a site you treat as your benchmark and the one that becomes the last resort.

For the LoopyLotto website we created a complete identity and site redesign aimed at creating a distinctive and more entertaining dialogue. We developed the character ‘Bobby’ and the colourful 3d rendered lottery balls that appear in different ways throughout the site, promotional and advertising materials.

Clients: BT, GfK-NOP, FullSix, ViViD medianet